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Jeffrey L. Ogden's Experience:
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President at Business Marketing Association of Tampa Bay
January 2015 - Present | St. Petersburg, FloridaOrganizer and leader of the Business Marketing Association of Tampa Bay, which is now part of the ANA. We'll have great guest speakers in Tampa due to Marketing Made Simple TV - I know all the best business speakers in the business. To learn about the BMA visit www.marketing.org. Our first guest speaker will be my good friend, Paul Dunay, one of the best marketing experts anywhere and Laura Patterson of VisionEdge too. Email me at jeff,ogden@findnewcustomers,com if you are interested in becoming a Board Member or sponsor of the BMA of Tampa Bay.
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Founder and President at Find New Customers
February 2009 - Present | St. Petersburg, FloridaLed by the sweetheart marketing expert, Jeffrey L. Ogden, Find New Customers helps mid-sized companies improve fiscal results by setting up programs to deliver far more qualified sales opportunities. Find New Customers is also very knowledgeable in buyer personas and can interview your customers to gain insights. We've helped companies such as KeyedIn Solutions, Protegrity, Sliverpop, Marketo , Act-On Software and Comodo to improve marketing results.
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Board Member at Digital Ethos
August 2011 - January 2013Board member of this non-profit organization.
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VP, Sales and Marketing at Greenlight Marketing, Inc.
2007 - 2008 | London, UKThey hired Jeffrey L. Ogden as VP of Sales/Marketing, and he worked closely with the leadership team in London. Worked diligently to convert Company from technology centric Sales 1.0 firm to a customer centric, marketing savvy firm. When I saw failure looming in the USA, I carefully wrote a management report on the dangers faced and recommended actions, but they chose not to implement these changes and, as I predicted, the US operation never took off so I moved on.
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Vice President, Sales and Marketing at NSA Computer Exchange Corp.
1990 - 2007 | Oyster Bay, NYChallenge: Invited by CEO to return to firm I led for six years. Turn around stagnant company by realigning and re-energizing teams in response to changing market conditions. Action: Design and implement a best practice demand generation process while expanding the product portfolio to increase revenue growth. Winner of Top VAR for Infor -- six years in a row under my leadership. Financial and Operational Results ⢠Tripled value of sales funnel in 6 months. ⢠New partners doubled rate of revenue growth in 9 months. ⢠Exceeded all revenue and profit targets. ⢠Moved company from #6 to #1 on VAR ranking after one year
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Vice President, Sales and Marketing at NSA Computer Exchange Corp.
1990 - 2007 | Oyster Bay, NYChallenge: Invited by CEO to return to firm I led for six years. Turn around stagnant company by realigning and re-energizing teams in response to changing market conditions. Action: Design and implement a best practice demand generation process while expanding the product portfolio to increase revenue growth. Winner of Top VAR for Infor -- six years in a row under my leadership. Financial and Operational Results - Tripled value of sales funnel in 6 months. - New partners doubled rate of revenue growth in 9 months. - Exceeded all revenue and profit targets. o Moved company from #6 to #1 on VAR ranking after one year
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Global Manager for GE at Business Objects
1999 - 2002 | New York, NYChallenge: Joined bi sw vendor in sales but new to industry. Built funnel and won ALL â won Top Rookie award. But GE revenue stagnant and client dissatisfied. I requested and got responsibility. for GE worldwide. No global program, marketing, process or team. Action: Built/nurtured global team. Marketing helped craft customer content. Devised and implemented global sales process. Led team that won and delivered âlighthouse dealâ a mgt dashboard for CEO GE Capital. Financial/Operational Results - Delivered single year revenue increase of 284% (from $2.1 million to $6.8 million). - Won key showcase deal (Digital Cockpit forCEO of GE Capital) and a Six Sigma Quality Management System with GE Appliances â first sale of new analytics product. - Led most successful team in company - 100% of deals won. - Won Top Rookie award (168% of quota) & qualified for Presidents Club first year. - Wrote Strategic Accounts Action Plan, based on lessons learned from GE with our Chief Marketing Officer.
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Sales Manager at Agile Software
1998 - 2000 | San Jose, CACreated the first vertical market for this startup company -- medical devices. Was given the CEO "Silver Bullet" award for top salesperson. Built out go to market approach and created a pipeline of prospects. Left with many others when stock crashed.
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Account Manager at Optum Software
1996 - 1999 | San Jose, CAChallenge: Joined small software vendor in an industry I had never worked in a pure hunter role. Actions: Learned product, competition, space, thought leaders, value proposition and used my strong communications skills to fill my funnel with opportunities. Departed when the company was acquired, I did not like the direction they were taking the company, and my highly regarded manager resigned. Financial and Operational Results - Sold key accounts including largest transaction in company history, over $3MM at a very small discount (under 10%). Negotiated pricing, terms & conditions. - Held nationwide sales responsibility and consistently exceeded quota.
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Sales Manager at Unisys
1983 - 1990Sales and sales support roles. Consistently exceeded goals and worked closely with District Manager on acquisitions. In fact, this District Manager is now CEO of NASDAQ!
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Marketing trainee at Caterpillar
1982 - 1983 | Peoria, ILTraining class on supporting Cat dealers worldwide.